How do the poems of Frank O'Hara explore how a person'a inner life Essay

How do the poems of Frank O'Hara explore how a person'a inner life shapes the city or invents a city within the city, and how th - Essay Example Frank O'Hara, a New York dweller expresses his sentiments on his mutual relationship with the city. Although he appears content with the relationship with the city, in some instances, he reveals of the negatives that the city has on him. However, the city is not generally the name, rather, it is the buildings, the people and all the activities taking place in these buildings, and undertaken by the people living in the city. It is due to the activities of people living in the city that influence the life of the people, brining into existence new worlds. However, this is a world full of fantasy and dreams, but one far from the reality. Living in the city, people socialize in different ways. As people work in the cities and conduct business in the city, they interact differently with each other. This way, they influence each other. According to O’Hara, the city significantly contributes to a number of changes in his life. For instance, the city contributes to his sadness. In his narration in the poem, â€Å"Meditations in an Emergency,† he points out that each time his heart is broken, he feels like being more adventurous. Love, being part of the social city life influences the moods of the people. However, there are differences between love in the city and love in the countryside. While in the countryside, love knows of no bounds, love in the city knows of bounds. One of the main reasons for this is the impact that city life has on the people (Jaffe web). Not only does it make people complicated, it also makes it difficult to understand them. There is an increased level of unfaithfulness in the city dating scene, if lamentations in O’Hara’s poem, â€Å"Meditations in an Emergency† are anything to go by. According to him, people share love in the city, thus rendering love useless. Subsequently, there are frequent break ups as people seek for better partners. The lies that people tell to each other in the name of love are overwhel ming. The city teaches smooth lies, which people tell to win love and trust. The heavily built city environment makes life boring (Vince web). They cannot enjoy a nature walk in the grassland and pick up a blade of grass, unless they have to walk up the subway. This is however human in the making. The increased construction in the cities is the main contributing factor to the loss of vegetation cover. Most of the land in the city is paved if not constructed (â€Å"BOP Consulting† 2). Thus, although people feel bored in the city and long for nature walks, this is not possible with the lack of natural environment to have walks. Subsequently, people remain indoors and do nothing, amid the urge to leave their abodes (Vince web). In addition to the high levels of boredom facing city people, homosexuality is yet another problem. According to O’Hara, men kiss each other, signifying the erosion of culture and civilization. In his poem, â€Å"† he narrates, â€Å"Now th ere is only one man I like to kiss when he is unshaven†, and further attributes this to heterosexuality. When people cannot find love and after their transgressions, they run to the churches thus deceiving one another of their identities. The quality of life in the city, especially for the poor is worrying. Construction workers for instance can only afford sand-witches and Coca-Cola for lunch. Despite the hard work that these people handle, they have poor dieting, which contributes to their poor health conditions. Few people pay attention to the working

Apple corporate responsibility to the customers Essay

Apple corporate responsibility to the customers - Essay Example According to its vision, the organization has been quite responsive in inculcating the value of its Corporate Social Responsibility (CSR) when dealing with the customers. Fundamentally, due to its aspiration to create customer value and employee satisfaction, the organization has developed a ‘Corporate Charity Matching Program’ to keep its employees motivated and driven towards efficiency in rendering quality services to its customers (Apple Inc., 2013; Somo, n.d.). One of the major ethical issues witnessed by Apple when performing its operational activities is often argued to be its rapid innovation concerns. It is in this context that Apple has been focused on inculcating rapid innovations of its products which has not only reduce the span of product life cycle, but has also increased its challenges in terms of customer loyalty and brand awareness. For instance, due to the rapid innovations of its product line, the customers are likely to become unresponsive to the new brands launched along with possess a feel of dissatisfaction due to the decreasing span of product life cycle. Emphasizing on this particular issue, the aim of this study is to identify the initiatives taken by Apple in performing its CSR with efficiency from a customer point of view. The discussion will thus initially focus on studying the CSR initiatives majorly followed by Apple and further emphasize on learning the implications of its CSR initiatives on the customers. Based on the understanding obtained, few recommendations will also be provided for Apple to perform more efficiently when dealing with the customers. Corporate Social Responsibility (CSR) Performed by Apple to Customers Apple acts quite responsibly in incorporating highly efficient codes of conduct with its intention to comply with various ethical responsibilities including all the suppliers and distributors in the organization and therefore ensuring quality throughout its supply chain. Apple also emphasizes on im plementing effective CSR strategies that would integrate greater awareness and responsible conscience among the management in offering highly innovative products to its customers through effective productivity, ensuring profitability for the organization to a large extent (Apple Inc., 2013; Chun, 2011). However, in its marketing practices, the company has been focused on rapid innovations, which has given rise to certain ethical issues in relation to quality standards, privacy assurance, intellectual property rights, customer loyalty and patent law infringement risks among others. For instance, because Apple extensively focused on product innovation at frequent instance, comparatively more than its rivals, it also has to witness substantial pressure in terms of preserving product quality which needs improvement on a consistent basis. Such rigorous emphasis on product quality along with innovation not only requires huge expenditure in the research and development process, but also in creases the risk of quality errors resulting in ethical hazards and customer dissatisfaction. To be illustrated, after the introduction of iPhone 4 by Apple, it was noted that customers had to face various difficulties due to the reception error in the gadget caused because of faulty antenna interference. Apple, in order to resolve the reception problems, provided free bumpers as well as cases for a limited period of time but had to suffer from rising expenditure as well as reducing customer loyalty

The Lovely Bones Book vs Movie

The Lovely Bones Book vs Movie Alice Sebolds bestseller The Lovely Bones is another book that you dont quite know what to expect when you pick it up, but when you read it you get it very quickly. It affects you emotionally as a reader and makes it interesting. Mass market book publishing is, like movies, a calculated and repetitive business. Sebold came with something really different. She was lucky to get her book published, and when she did, no one expected it to sell over 2 million copies or be on the New York Times bestseller list for over a year (Bradshaw). This bestselling book became the basis for the film, taking on the same name, and directed by Peter Jackson; who also is known for directing Heavenly Creatures, The Lord of the Rings, The Lord of the Rings the Two Towers, and The Lord of The Rings the Return of the Ring (York). Having read The Lovely Bones and then watching the film it became clear that not only was there an obvious difference between the movie and book cover, but there were many differenc es and changes that were made on behalf of the film. The Lovely Bones is set in the suburbs of Philadelphia in the early seventies. Its about the Salmon Family; husband, wife, three children and the tragedy that occurs within the family. They were in the prime of their lives, the next thing you know the police have arrived and nobody really knows what happened to the main character, Susie Salmon, a young girl who is murdered in a corn field just beyond the back of her house. In the book Susie is going through her process of going up into Heaven and looking down on her family struggling to deal with the death of their daughter and sister. A major aspect of the book is how she directs her family towards her killer in some sort of retribution (Sebold). As the book was translated to film the differences that are often seen in book to film translations can be more evident as it goes along. As the process of translating The Lovely Bones to film was approached it became the ultimate puzzle for screen writers according to the director Peter Jackson. (Filming) Getting films out to the public for directors or the marketing team of any movie has become easier and easier with Amazon, YouTube, eBay, and personal websites, filmmakers have direct access to the public (Garon xix). Jackson seemed to hope for a similar outcome from the movie as the book. If he had stayed truer to the book, he may have gotten what he wanted. In an attempt to produce from within the pages of the novel, the film, and book, take place during the nineteen seventies and is narrated from the perspective of a fourteen year old girl named Susie Salmon. She is a passionate photographer, has the love and support of her family, and is even getting looks from the boy she has a crush on in school. Life is all good. And then she is brutally murdered by her creepy neighbor George Harvey. (The Lovely Bones) It begins with the same line from the first page of the book: My name is Salmon, like the fish, first name Susie (Sebold 6). Even though the book and film begin the same, the story in the film and the story in the book are very, very different. In the book the actual process and the crisis of the death in the beginning of the book is covered in the first chapter. This first chapter covers forty five to fifty minutes of the film, which is most of the movie. Susie Salmon the lead in the movie, played by Saoirse Ronan, and the main character of the book is portrayed amazingly. She really does capture the tone and the innocence along with the development away from the innocence of the character of Susie in the original text. Mark Walberg plays the father and is a massive character in the book. The best casting to the book is Susan Sarandon, as the Grandmother, even though physically they have a completely different description of the Grandmother in the book (USA). However, translation to film does not detail you the torment that the family goes through chapter after chapter. For example, the destruction of the family unit, the extended leave of the mother, sleepless nights of the sister and obsessive focus on finding Susie and her killer. There is no depiction in the film of the horrific nature of the abduction, murder, or more specifically the graphic rape and dismemberment of Susie. The movie is quite sugar coated compared to the book. It almost appears that the screenwriters for this movie pulled an old teenage trick of reading the first chapter and then skipping to the last. (York) Many differences continue to unfold as the movie shows Susie feeling life fading away from her as she grabs onto the top of a flower, forcing herself into the in-between. There, she is confused and alone until she meets Holly, who helps her navigate her new world. Its just the two of them in utopia, a perfect world of their own making, at first. As it plays out Susie and Holly only exist with a growing number of girls that Harvey has killed. Jackson creates a visual basis for the in-between that is almost like a dream. Creative license took shape when the director places visions of ghostly Susie entering the realm of the real world to inspire changes in events. (The Lovely Bones) Among one of the larger differences in the film to book translation, which wasnt a problem until the viewing of the film, was it became unclear in the book what kind of state or status Susie was in when she died; rather she was in a kind of purgatory or they call it the in-between in both the book and film. It was made clearer in the movie that she was going on a specific journey, and they actually created that world very visually, which was very good. The only issue with these visuals was as a reader you have your own images in your head that were previously described in the book. Visually the film is spectacular, but for a reader there are no huge bottles with ships inside and visions of her in the eyes of her family. These events just dont exist in the text. Contrary to the production, book Susie puts her dismembered body back together and meets Franny, her intake specialist, who helps her navigate this new world. Susie refuses to go to heaven until she can reach her family and help catch her killer (Sebold 8). Only then does she meet Holly, her roommate (Sebold 17). Susie lives in her vision, with people everywhere throwing javelins and wandering around in their own versions in the distance, similar to the real world. She creates cool swing sets and a duplex that she always wanted and shares it with her new friend Holly. Susies interpretation of heaven is populated with real men and women, of all ages, from all background, who died and now resides in overlapping worlds (Sebold 19). Because this movie is based off a three hundred page book it feels like it moves too fast missing key components in the timeline. Several minutes into the film George Harvey lures her to his hidden den in a field, sparking excitement and interest in Susie. Harvey tries to hide his deed and find other victims as her family tries to deal with the tragedy as well as trying to find out just who is responsible for her murder (Filming). It then becomes confusing for readers when the movie cuts to a point where Susie appears to escape from the underground lair in the corn field and then is running through the streets. Its not immediately apparent that she is dead or how she died. This ghostly appearance does not occur and the death scene is clearer in the text. The book is detailed and sharp which leads to the confusion of the timeline within the movie. Timelines within the film get more blurred as we read further into the novel. It graphically describes the rape followed by him murdering her with a shaving razor (Sebold 12). Then, he dismembers her body, putting her remains in a safe that he dumps in a sinkhole (Sebold 53). This timeline is skipped in the film as they focus more on Jack, Susies father, and his search for a killer. He is obsessively seen collecting personal files and digging up tax records on a number of shady men, every man he can think of (The Lovely Bones), although, Mr. Harvey is the first, and only, suspect of Jack in the book. He knows it and feels it after helping Mr. Harvey with a project in his backyard, bringing about another difference, a ceremonial tent in the book and a duck blind in the movie. However, this occurs two years later in the movie. Its within the first month in the book. It takes eleven months before the police even turn up Susies hand-knit hat. Within the book Susies elbow turns up three d ays later, the hat within weeks. The film skips or twists more and more detail and leaves you expecting and waiting for them to unfold but, some never come and others dont come until almost the end, and then it is vague and contained in sudden flashbacks with no explanation. (Sebold 55) (The Lovely Bones) In terms of the plot line the film attempts to get it, though it does not go into the depth that they do in the book. Jackson takes his time in carefully setting up the plot just enough so that we have a good hold on the world of the story the entire time (USA). The time period is reflected well and the main character is likeable and someone who we can sympathize with easily, but not because she is a teenage girl that dies. Her personality and narrations are what do it instead. The film moves back and forth between what the book and movie call the in-between or afterlife and the real world and comes across in the movie very visually (Visual). The visuals are just stunning and there is a unique feel about them as though you are in a dream while they play in front of you. The structuring of this movie is also kind of weird; thankfully with so many other differences this didnt make the movie so confusing as to lose the audience completely (Filming). In film it diverts back and forth to Susie focusing on having her first kiss with Ray, the visually extravagant in-between, and warning her family; whereas the book, although narrated by Susie, explores so many other characters and life experiences. In contrast to the movie, the book is more of a coming of age story about a girl who will never get the chance to grow up. Susie can only grow spiritually by watching her family and friends as they each reach milestones, leave for college, get married and have kids of their own. For book readers shes already had her first kiss and after watching her sister and Samuel make love she longs to do the same with Ray, the boy who was going to go out with her, her crush (Sebold 237). Susie later possesses Ruth, her former classmate and friend. Ruth, who has a spiritual connection with Susie, is overwhelmed by the feeling of her presence. Susie then enters Ruths body and makes love to Ray, which is again graphically described in text (Sebold 300). The movie focus again takes away from the book journey eliminating this sexual growth aspect to the teenage girl. Like many adaptations found with book to film projects; you do lose a vast number of really important events. Such that, the scenes where we follow Harvey are well thought out in just how they show his life and his way of thinking in the film very vaguely. His apparent odd psychological state of mind, expressed with his need for an alarm to prompt him to open his window shades, does not translate as well in the movie (The Lovely Bones). His odd psychological state and inability to follow social norms are described in detail within the chapters as he devices ways to appear normal to the outside world (Sebold 130). In the book you get more in depth descriptions which develops the characters of not just Harvey and Susie but, her sister, her father and, especially, her mother. You learn a lot about her mother which is important however, in the film you learn very little. It is played out in the text that Abigail, Susies mother, never wanted children, withdraws from her family and has an affair with police detective Len Fenerman, the investigator to Susies case (Sebold 196). You also dont learn in the movie that the mother abandoned the father, sister and brother. You see her in the film leave with one suitcase in a cab as though she is taking a vacation or just a getaway to clear her head. However, in the book narrations she abruptly leaves and takes a job at a winery in California and attends College. Abigail leaves and creates a life for herself with her boyfriend, Samuel Heckler, who she becomes engaged to after finishing college. Only after hearing that Jack has had a heart attack does she return eight years later (Sebold 220). This huge gap in time and events are not portrayed in the movie. The relationship between Abigail and her children is then laid out in detail as their son Buckley expresses bitterness for her abandoning the family for most of his childhood (Sebold 264). The filmmakers cut this out completely never even giving a hint that this fracture happened within the family. She is nearly ignored in the movie by giving us just small glimpses of an upset and lost mom, until Jack is nearly beaten to death and then appears again creating an image that she was there the whole time, perhaps distant in her mourning (The Lovely Bones). This information could have made the film come to life as more realistic, instead it is projected on the screen that the family also lives in their own utopia of sorts. Both the book and film end with a similar event. Mr. Harvey, her rapist, her murderer, and the evil man that exists in the world is killed in the book when he is attempting to violate a young girl and an ice sickle falls from a tree hitting his shoulder. As it hits him he is put off balance and falls into a deep ravine. He lies there, being buried by the cold snow, not to be found for weeks (Sebold 327). It is similar in the movie; he is also hit by an ice cycle and falls down a large ravine then abruptly ends. You have an idea that he is dead from the graphic fall, but still no closure, it is left open ended. (New Zealand). When watching the movie you find that it seems to intertwine three story lines. First, is that of Susie in the in-between, the second deals with her mourning family and the third, interestingly, deals with her killer. Although this movie has a serial killer on the loose and its share of cops it is in no way like a crime or revenge story. Instead this is a movie about family bonds and about a loss. Its about the presence people can have in our lives even when they are gone; its about understanding what closure really means, and differs from the novel. The Lovely Bones is a very compassionate story the way it is told from the girls point of view and the innocence that she has in the way she looks at the world she has left behind. Alice Sebold gives us a look at how the Salmon Family is forever changed as a result of Susies murder. Susie watches as her parents drift apart and her siblings and friends grow up and have experiences Susie can only witness. Through the experiences of the Salmon Family in The Lovely Bones, readers can examine their own feelings and reactions to loss and mourning. Susie is on this incredible adventure into the world of the afterlife, described as the in-between. The rules of our world no longer apply. She has to come to terms with where she is and has to somehow influence events back down on earth that enable her killer to be caught. It is an incredibly layered story getting its title from a section at the end of the book (Mehegan). These were the lovely bones that had grown around my absence: the connections-sometimes tenuous, sometimes made at great cost, but often magnificent-that happened after I was gone. And I began to see things in a way that let me hold the world without me in it. The events my death brought were primarily that the bones of a body that would become whole at some unpredictable time in the future. The price of what I came to see as this miraculous lifeless body had been my life (Sebold 320). Throughout this discussion you can see that as the book was translated to film, by director Peter Jackson, the differences that are often seen in book to film translations are more evident and clear as it goes along. Due to time constraints and interpretation, we find that a majority of book to film projects do not hold faithfulness to the authors. It has also been found that many books to film correlations create added characters or eliminate characters for theatrical benefit (Cohen 1). It may even be better to watch the film and then read the book. This might prevent you from making judgments about this film on the basis of the book such as, visual effects, timeline, and content, due to it being three hundred pages turned into two hours, which in text form are actually only about one hundred pages. Predictably, Peter Jacksons interpretation of The Lovely Bones is not equal to the interpretation of the author Alice Sebold. Clearly you can see that this story has been interpreted in very different ways, both in film and in text. Differences within the movie create a watered down and non-confrontational approach to the real subject matter of the novel. Therefore, if you are looking to research any book by watching its movie remember you are probably going to be missing about two thirds of the book, if not more. As exampled here, with The Lovely Bones, the differences between book and film translations can be extreme causing confusion and distorted reality of the content and subject matter of the authors original concepts. Work Cited Bradshaw, Peter. Guardian. 2002. 14 Nov. 2012 http://books.guardian.co.uk/film/2010/feb/18/the-lovely-bones-review. Cohen, Steven and Hark, Ina Rae. The Road Movie Book. Routledge. New York, NY. 1997. Filming the Lovely Bones (Special Features). DW Studios LLC. Dreamworks Pictures. BLU-RAY. 2009 Garon, Jon. The Independent Filmmakers Law and Business Guide: Financing, Shooting, and Distributing Independent and Digital Films. Chicago Review Press. Chicago, IL- 2nd Edition. 2009. Mehegan, David. Sebold, Alice. The Lovely Bones. Words to Live by (Supplementary interview). Little, Brown and Co. New York, NY. 2002. New Zealand Principal Photography (Special Features). DW Studios LLC. Dreamworks Pictures. BLU-RAY. 2009 Sebold, Alice. The Lovely Bones. Little, Brown and Co. New York, NY. 2002. Sebold, Alive. The Lovely Bones. The Oddity of Suburbia. (Supplementary essay). Little, Brown and Co. New York, NY. 2002. The Lovely Bones-Free Online Study Guide. The Best Notes. 2008. 14 Nov. 2012. http://thebestnotes.com/booknotes/lovely_bones_sebold. The Lovely Bones. Peter Jackson. DW Studios LLC. Dreamworks Pictures. BLU-RAY. 2009. USA Principal Photography (Special Features). DW Studios LLC. Dreamworks Pictures. BLU-RAY. 2009. Visual Effects (Special Features). DW Studios LLC. Dreamworks Pictures. BLU-RAY. 2009. York, April. Book vs. Film: The Lovely Bones. 2010. 14 Nov. 2012. http://culturemagazine.ca/cinema/book_vs_film_the_lovely_bones.html.

Hester Prynne as Puritan Victim in Nathaniel Hawthornes Scarlet Letter

The Scarlet Letter - Hester Prynne as Puritan Victim    In the first several chapters of The Scarlet Letter we can understand Hester Prynne to be a good but misunderstood soul. Labeled as an adulteress, she is the victim of the Puritan lifestyle. A person with many positive traits, she is treated as a terrible person for one unholy act. Far from the evil woman that some of her neighbors see, Hester is a strong, proud and loyal person who resists the worst influences of her community.   Once Hester has begun to wear the scarlet letter in public and is interrogated, she holds out against the preachers in a great display of strength. Reverend Dimmesdale is the first to try to entice her to divulge her accomplice's name. After his sweet speech brings all the listeners "into one accord of sympathy" (3: 5), no one dares to think that   she will not give the name of her partner. She withholds the name with determination, and even the goading calls of the crowd do not make her waver. Probably the greatest example of her strength and perseverance is when the clergyman giv...

My Mathematics Teacher

The elder person whom I really admire and like is my mathematics teacher of high school. He is a good person who possesses a good heart. He tries to help others with his highest efforts. I knew him since high school as he was our mathematics since then. He is a short, lovely old man with round face, wearing a white color t-shirt who always smile. He has devoted his life for his students and made them educated and established. But he is a little absent-minded that he always forget the tie.I admire him for many reasons. The most important reason is he introduce me to science, especially mathematics. When I was in the second year of high school, he gave me popular books on science, mathematical texts and philosophical writings. These included Calculus, Topology, Euclidean Geometry. Another reason is that he is a good mentor who not only good at the knowledge he Is teaching, but also know how to show his students the methodology of learning thematic, and more generally,silence.He even ca n make the class very fun and interesting. In one class of Analytic Geometry when he taught us the parabolic, he even showed us a smaller version of Brussels bronze sculpture: Mencken Plus (the little boy Pee), and poured a cut of tea to show us the water curve of parabolic. I have learned many positive attitude and good thinking from him. For all those reasons and a strong bonding between us I admire him very much.

Creative Spark Talk Analysis Essay

Creativity is a subject that is very disputable amongst psychologists. Psychologists have argued on a definition for the word creativity for many years now. Regardless of what most psychologists chose to think now, most believe that it is a creative act no matter big or small that is unusual and most likely become very useful to society. The video I watched was by John Bohannon and dancers from the Black Label Movement. The name of the video is tilted â€Å"Dance vs. PowerPoint†, a modest proposal and was filmed at TEDxBrussels, which was also posted in November 2011. John explains in this video how one of his friends tried to tell him about a science experiment and just simply couldn’t. His friend finally explains what the experiment was about to John, and then he tells his friend that â€Å"Maybe next time if you had dancers to try to better explain it will be much easier. He then tells his friend that numerous scientists have started using dancers to describe many d ifferent scientific things simply because it is more sufficient. Dancing PHD is the group of scientists that have started using dancers to explain various things. He starts to explains why it would be more productive to use dancers and instead of PowerPoint presentations. John then gives an explanation on how it is a waste of cash, eventually getting rid of PowerPoint and replacing them with dancers. John even expresses that by using this method even the government could better explain things, therefore making it more understandable to our fellow Americans. Such as things like why are we invading other countries? The talk that Mr. John Bohannon describes does prove a valid point and it does throw a light on some of the stages of creativity. He has done his proper research and makes it very clear on why his solution to PowerPoint could be very productive. John showing more creativity thinking beyond the box, he even has some dancers performing while he is talking so that he quickly proves his point. Curiosity and imagination were used to determine a resolution because dancers would’ve seemed incredible before seeing the actual presentation. Mr. Bohannon was obviously eager to know and see how dancers worked and once seeing it all in motion he ha d a better interpretation towards it. Without his imagination, and thoughts of how dancers and different situations could be put together John would’ve never come up with something as this genius idea. He definitely had to put in a lot of effort, plenty of time and eventually will have to put his ideas on paper to see it active. Sometimes the mind can be very tricky which can make it very hard to put thoughts onto something concrete but once has it will be all worth it. Sharing with the world a different view of things benefits everyone and there will be many key facts from it. From my personal experience PowerPoint’s are easy but can definitely end up being very boring. Even when I was in the military I have had to sit through plenty of them and that got old very fast. Now attending College I also had to put them together and present them. Personally I think the dancers could work better to describe a certain subject or topic but not all the time. Don’t get me wrong some topics should just be left as power points but using dancers on some matters or discussions may be easier to explain. Using dancers could truly benefit in society as a unit then kids in elementary co uld learn easier and this would allow them to use their curiosity and imagination more often. Without having creative minds surrounding us continuously thinking, we would not be the society we are today. We might even live in a different country or the country we do live would’nt have developed the way it did. Numerous people minimize their thinking skills and say no to thinking more than they claim they need too. Each and every person is one of a kind and if they share their thoughts and ideas they could potentially benefit our society as a unit. Doing the least just to get by and not continuously thinking of better and simple ideas only hurts yourself and you are minimized to what you can accomplish. Reference Bohannon, J. (2011, November). Dance Vs. Powerpoint, a modest proposal. Retrieved from http://www.ted.com/playlists/11/the_creative_spark